Marketing Communications Specialist (Glific)
Sales and Marketing
If you're someone who loves taking creative ideas from the drawing board to powerful solutions that have an impact on the real world, we're looking for you.

About Glific:

At ColoredCow, we are deeply passionate about building meaningful products and empowering people through them. With the same spirit, we have built an open-source platform- Glific with one of our Tech4Dev partners based in Silicon Valley. It is a two-way communication application that enables NGOs to chat and make an impact in the lives of the communities they support. With long-standing experience in the social sector, we realize the importance and potential of such a tool that uplifts the lives of many people belonging to marginalized communities. NGOs can use it for their educational and training programs to make credible information available to the people who might need it the most.

Presently, we have been working with 28 NGOs cumulatively enabling them to reach 82,000+ beneficiaries and exchange 4M+ messages over the platform.

Here’s a short concept video to help you understand the platform more.

Who you are:
  • Have powerful storytelling skills with excellent written and verbal communication skills.
  • Self-motivated with a sense of curiosity.
  • Team-oriented, have strong networking and influencing skills.
  • Demonstrated interest in marketing – internship, coursework, or work experience in the areas of Market Research and Analysis, Data Analytics and Insights, Content Creation, Marketing Project Planning, and Execution.
  • Detail-oriented, resourceful, and able to prioritize under deadlines.
  • Have a technical depth of the product and tenacity that enable you to drive ambiguous problems to a conclusion with an understanding of the social sector or be willing to grasp both.
  • Understanding of the digital ecosystem, current marketing trends in acquisition as well as brand-building and marketing opportunities.
  • Leadership, interpersonal skills, creative thinker, and problem solver.
  • Undergraduate degree in any field.
Your Primary Responsibilities:

  • Attracting new leads through powerful storytelling by telling the impacts of Tides in a compelling, passionate, and extensive manner on various platforms.
  • Engage in PR, networking, partnerships with industry leaders and organizations, along with participating in conferences, webinars, and speaking engagements.
  • Get hold of the NGOs database and promote the product through our NGO partners.
  • Retain and engage leads through newsletters, social media posts, case studies, and informative blog content.
  • Direct qualified leads to the sales team.
  • Position the product in a way that the audience sees the same value in it that we see and not spam them with information.
  • Lead, craft, manage and launch organic campaign strategies aimed at external stakeholders and create consistent content across a variety of formats, such as ad campaigns on LinkedIn.
  • Consistently measure the performance of marketing campaigns and make timely adjustments to improve the marketing outcomes as well as and making relevant recommendations to improve our promotion strategy.
  • Work cross-functionally with Product, Design, and Development teams to develop creative marketing creatives and ideas.
Bonus in your approach:
  • You don’t wait to be informed of what needs to be done and are flexible enough to push yourself to do extra.
  • Take complete ownership in shipping your work, even if it’s pending on others.
What you get:
  • Option to work amidst nature in the hills whenever you want (Tehri office) 
  • Subscription to training to enhance your career,
  • A vast library and subscription to leading journals and magazines to be exposed to ideas for holistic growth. Being present at conferences, becoming a better part of the community.
  • Opportunity to work with stellar cross-functional teams who are highly technical and detail-oriented.

According to industry standards.

If you would like to be a part of a team that wants to make a positive impact on the world along with finding self-fulfillment, taking pride, and leaving a legacy with their work, you may discover ColoredCow as the right place for you.

Kindly fill out the application form and we will get back to you.