At ColoredCow, we’ve worked on large, high-traffic platforms — eCommerce businesses, social impact organizations, and creative agencies.
While improving them, we kept noticing something: every performance issue, no matter how technical, had a real-world consequence — slower sales, user drop-offs, or loss of trust.

That’s when we began asking a different kind of question:
How can we bring visibility, predictability, and business understanding into performance work?

This question marked the beginning of what we now call Performance Engineering.
We’re just getting started — we have a direction, not a finished map.
And we’re looking for someone curious enough to explore it with us.

Performance Engineering is our attempt to connect what happens in code with what happens in the world.
It’s about making systems more reliable, measurable, and intentional — not just faster.

The person in this role will help us shape this idea: part engineer, part researcher, part builder.
You’ll explore how system behavior, data, and user experience can come together to tell a meaningful story about product health.

This is not about mastering existing tools — it’s about learning to think across systems.

• Observe and Understand: Study how real systems behave under different conditions and why.
• Measure and Connect: Collect data that links performance patterns with product or user behavior.
• Prototype and Experiment: Help build early versions of a tool that provides unified performance insights for different platforms.
• Document and Share: Capture findings, patterns, and learnings to form the foundation of our performance framework.
• Collaborate and Build Clarity: Work closely with senior engineers and mentors to shape processes as we learn.

• Learn by Building: You’ll learn full-stack concepts, monitoring, and data interpretation — not through tutorials, but by solving real, evolving problems.
• See the Bigger Picture: You’ll understand how engineering connects with user experience, marketing, and business goals.
• Develop Analytical Depth: You’ll grow as someone who doesn’t just write code, but learns to read systems.
• Build with Purpose: You’ll be part of creating something that could later become a framework or a product.

• You’re curious about how systems behave — not just how to make them run.
• You’re analytical, observant, and enjoy uncovering patterns.
• You like learning through exploration, experimentation, and reflection.
• You’re comfortable working on something that’s still taking shape — and excited to shape it.

You don’t need to know what “Performance Engineering” is.
You just need to want to figure it out.

We’re at the early stage of defining what Performance Engineering means for us and for the industry.
There will be research, trial, error, and progress — and you’ll be a core part of that discovery.

If you want to start your career not by joining a process, but by helping build one, we’d love to talk.