Nayi Disha is a non-profit organization whose mission is to empower and educate families of persons with intellectual and developmental impairments so that they may help their children reach their full potential.
To assist these families, their platform is available in two languages: Hindi and English, and it has recently been upgraded to include mobile-first solutions for better accessibility via mobile devices.
In 2020, many children with disabilities lost their parents during the worldwide pandemic due to Covid 19, leaving them powerless and in severe need of financial counsel, new legal guardianship, and guidance to different government initiatives that they can access.
Nayi Disha recognized the unique problems connected with pandemics, and because interacting with recipients in person was not feasible, they chose Glific to assist these children in need by reaching them through WhatsApp
OVERVIEW OF PROGRAM
A beneficiary can interact with NayiDisha Chatbot by sending help via message to their chatbot (918448448996) and then can choose their preference out of the 4 options listed in the dropdown menu.
We at Glific recently helped them with their Future Readiness Program which is a 30-day initiative running in Hindi and English, targetting 500 families in tier 2 and tier 3 cities throughout Madhya Pradesh, Jharkhand, Bihar, Uttar Pradesh, Uttarakhand, and other states.
Through this initiative, they will send out messages to parents and caregivers about UDID cards for persons with disabilities, government schemes, financial help, and other crucial information through messages in the form of text, images, or interactive buttons.
MEASURING THE IMPACT OF PROGRAM
Measuring the impact of a program is equally as important as dispersing messages, as it helps in understanding how well the messages are being received by end-users and helps in measuring the KPIs to improve the chatbot with time.
Four ways Nayi Disha will be measuring the impact of their program:
Hits in their website: They use various articles and blogs linked to the caregiver handbook on their website by sending links to these articles as part of text messages over the course of a 30-day program and tracking the total number of hits on their website.
Monitoring the engagement time: Another key consideration is the time it takes for a user to respond to a message that has been sent to them. It aids in determining whether a user is genuinely reading or just skimming the content.
Checking Curiosity: It’s also crucial to determine how interested a user is in the content by asking simple yes/no questions about whether they’d like more information about it and tracking the metrics of how often users answer positively to such questions.
Status Check questions: Asking status check questions, in which a user is asked if they have finished the activity shared in previous days, is another technique to evaluate engagement and progress. These messages serve as reminders as well as aid in overall engagement.
Nayi Disha began its program on February 16th, reaching 100 families in the first three days of its launch, and they hope to reach its goal of 500 families by the end of March. They will then turn their attention to other states in order to continue lending a helping hand to those in need.