Many creative marketing agencies view SEO as simply adding keywords to a website, aiming for high SEO scores in audits. However, this approach often results in minimal real business impact. The right SEO strategy starts with business goals, target audience, geographic targeting, and user intent—not just keywords. By aligning keywords with intent, structuring web pages effectively, and optimizing content for Google and AI-driven search (like ChatGPT), agencies can drive real visibility and engagement. SEO isn’t just a technical exercise—it’s a powerful growth strategy. With the right execution, it positions your agency and clients in front of the right audience, creating measurable business impact.

With advancements in AI-powered search and voice search, users are now typing or speaking their questions directly into search engines—expecting immediate, precise answers. Generative AI tools like ChatGPT and Google’s SGE (Search Generative Experience) are now a new-age search engines for users. Google prioritizes direct answers at the top of search results. To stay ahead, businesses must create content that addresses user problems and queries. Optimized, problem-solving content is the key to ranking higher and capturing valuable search traffic. As a creative marketing agency, ensuring your clients' websites rank in AI-powered search results is crucial for visibility and long-term success.